Thousands of Western tourists
jaunt down to Jamaica every year in search for the "ultimate" vacation.
What attracts them to the island? Take a look at the images and quotes
below from ads designed to lure people to Jamaica. You'll get a feel
for the real reason why people go to the island. A hint-it's not
to just lounge on the beach.
to Jamaica and......
Resorts Official Home Page
This is a banner from the Hedonism Resorts
Web Page, a major inclusive resort in Jamaica. It seems to do much
more than nourish mind, body, and spirit.
These quotes are also from the Hedonism Resort
Web site advertising a special "Ladies Month." Will they be nourishing
"mind, body, and spirit?"
GIRLS HIT THE BEACH in TROPICAL JAMAICA!"
IS LADIES MONTH AT HEDONISM III."
agencies and even Jamaica's own Board of Tourism encourages the exoticism
of Jamaica. All the fun isn't limited to Hedonism II and III.
The Jamaican Board of Tourism was behind
the catchy and subtly sexual:
Check out the couple in the ocean...we know
where this is going!
-taken from Jamaica Travel
sells and the Rasta religion sells too. Politicians in Jamaica, the
Board of Tourism in Jamaica, and travel agencies around the world use Rastafariansim
as a way to "sell" Jamaica. Often times tourist sites offer links
to web pages regarding Rasta or include a brief description of the religion
on their own page. Tourism brochures and books include similar sections.
Vastly simplified, these descriptions do not do justice to the intricate
nature of Rasta. This commercialization of the Rasta religion is
degrading and harmful to the religion. Rasta sells because a central
part of their religion is smoking ganja or marijuana. Associated
with this practice are feelings of relaxation, euphoria, and a general
carefree attitude; a perfect combination for a holiday. See the link
to True Rasta Religion to
find out why the Rastas use ganja. It's not for the same reasons
tourists use it when they vacation down to Jamaica.
Check out the following sites
to see how Rasta is exploited to increase tourism:
Rasta John's Elusive Quest
for Ganja Mountain