Try Some New Music

Summer 2012 by WCHC on Grooveshark

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Christmas Music and Radio

How Early is Too Early?

Read senior Peter McStravick's article for The Crusader.

           
I believe the standard for all radio stations is Black Friday? Christmas time! In the grand scheme of things, it could be considered the appropriate time – there's colder weather, it promotes cheer, it's all very happy, etc. But why do some radio stations push the Christmas music so hard? When do you think it is appropriate? These are two very different questions, equally worth exploring.

Let's look at this as a business model. Radio stations want their station to be on the presets of all households and automobiles rather than their competitors. In the eyes of commercial stations, you are willing to play what the most demanded music is for your particular genre or style. For example, KISS 108 might be playing Mariah Carey's "All I Want For Christmas Is You" while a classic rock station's go-to tune is Bruce Springsteen's "Santa Claus Is Coming To Town", and you'll hear these essentially every other hour. Why? Because they know you want to hear it! It's that simple. If there's a demand, they'll supply it.

Where are most people at this time of the year (especially on Black Friday)? Retail stores, outlet malls, and probably the Apple store. To get you in the Christmas mood of buying, giving, and expressing how much you care about someone monetarily, you will not hear anything else but Christmas music. In today's day and age, Pandora seems pretty ideal to create a more personal playlist of music, but for stores choosing to play radio, those are listeners you want. Therefore, you are playing Christmas music at midnight of Thanksgiving. Little did you know that your favorite store is manipulating you into buying more than you intended from planting this "giving-season" idea in your head (essentially, like inception), so bring on the Christmas music.

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