Economics and Culture in an Age of Neoliberalism
5/07/18
I. Capitalism, Communism, and Catholicism: Images from Cuba
A. Pope John Paul II's visit to Cuba, January 1998
B. Images from the visit1. Pope and Castro meetingC. Castro's welcome speech
2. Shaking hands
3. Exchanging gift
4. Shaking hands after mass
D. Pope's response, University of Havana
E. Popemobile and Che
F. Anti-Uncle Sam billboard
G. Coffee sales work to end the embargo1. Donate $.15 per pound to Global Exchange
2. Coffee is from Nicaragua, Guatemala, and Mexico
3. Organic
4. Certified by Fair Trade
5. Che Guevara package
6. Pope and Castro package: "The photo represented another sort of revolution: change through civil discourse. If these two icons representing such different points of view could communicate with each other, then violent revolution can be laid to rest in the wake of civil discourse."
II. Images of Global Capitalism in the 21st Century
A. Pope's speech: culture is opposed to economics1. Praises Cuban cultureB. Coffee package: use capitalism to support opponent of capitalism
2. Marxist and Catholic culture as antidotes to capitalism
3. Culture, not economics, makes us human
C. Perceptions of civilizational clashes: religion or culture versus economics as major dilemma of 21st century
III. Rethinking Economic Anthropology
A. Economic anthropology: anthropological study of economics1. Anthropology = study of human beings in all of their diversityB. Economic anthropologists see links between economics and culturea. organize as members of societies2. Economics = relationship between humans and material world of goods
b. make sense of lives through culturea. Institutions
b. Practices
c. Decisions
d. Production, circulation, consumption
C. Capitalism has become dominant
D. Salvage ethnography1. Cultural institutions disappearingE. Kula and potlatch seem less economic today than they did in the early 20th century
2. Cultural institutions change to support capitalism, as in prosperity religion (Freeman)
F. Ongka and moka1. Member of parliament/moka recipient: waste of time and resourcesG. Examples of how capitalism uses or destroys culture
2. Ongka: value in human relationships
3. Local traditions survive only if they adapt to capitalism: money, truck as key items of value alongside pigs in Ongka's moka1. Taussig: Tio will disappear once miners become truly capitalistH. Consensus: culture can resist capitalism, but ultimately loses
2. Ong: Spirits will disappear once women's factory work is normalized
3. Besky: tripartite moral economy gives way to bisnis
4. Freeman: entrepreneurial personhood and emotional labor5. Leshkowich: tinh cam as business strategy and aspect of normative femininity
IV. Capitalisms, not Capitalism
A. Capitalism is different in different places1. Malaysia: opportunity to increase status, delay marriage, and consume, yet profound concern about femininity and pietyB. Economic anthropology's role in resisting capitalism
2. Barbados: reputation and respectability
3. Wall Street has specific cultural values that aren't simply a direct representation of capitalism, different from corporate values
4. Not capitalism, but locally specific capitalisms1. In theory: asserted that capitalism is a cultural systemC. Recent developments: look at capitalism in West, consumption
2. In practicea. Marxist viewpoint: capitalism as unique system of production ==> focus on other systems of production with different logics
b. Maussian viewpoint: system of market exchange ==> focus on other systems of exchange, i.e. kula, potlatch1. Desire as source and result of productionD. Goals for 21st century
2. Fair Trade and Geographical Indication for Darjeeling tea
3. Mintz: production-consumption feedback loop links white industrial workers in England to enslaved black laborers in Barbados
4. Barbadian women entrepreneurs as producers/consumers, discipline/pleasure--> self-actualization1. More economic anthropological studies of capitalismsE. Pope isn't right in seeing opposition between culture and economics
2. More focus on personhood: affective, moral, economic1. Capitalism is fundamental to our cultureF. Finally realize Marx and Weber's goals of seeing capitalism as a culturally and historically specific system
2. We are products of capitalism
3. Links between capitalism and culture have been naturalized through habitus (Ho, following Bourdieu)
4. Understanding these links is best way to change economic system
For more information, contact: aleshkow@holycross.edu