The Cultural Economy of Taste and Style: Secondhand Clothing in Zambia
3/18/19
I. Structural Adjustment
A. Policies imposed by creditors (World Bank, IMF) so that countries can repay debt
B. Stop protection of local industry, "liberalize" economy, cut government spending, promote "fair trade"
C. Developing economies tended to1. Shield domestic industry from competitionD. Adjustment measures include:
2. Keep currency value high
3. Support social services1. Cut government spendingE. Effects
2. Sell off state-owned industry
3. Develop exports to earn foreign currency to pay debts
4. Reduce tariffs on imports to encourage free trade and open local markets
5. Stop protecting local industry
6. Devalue currency to make products more attractive on world markets
7. Increase interest rates
8. Eliminate subsidies and price controls, such as those on basic necessities or industrial inputs1. Inflation, it takes more local money to buy things than beforeF. Salaula trade
2. Reliance on key exports, crops or raw materials exposes economy to global volatility (copper in Zambia)
3. Industry can't afford foreign equipment1. Local garment industry is unable to compete globally with more efficient producersG. Hansen's counter-argument
2. Unable to compete locally with used clothing which, because it starts out free, is cheaper than other imports
3. Zambian manufacturers claim that Structural Adjustment and presence of salaula have destroyed them1. Garment industry has its own problems: poor quality, high prices, poor managementH. Creativity of secondhand clothing trade: http://www.npr.org/sections/money/2013/12/10/247362140/the-afterlife-of-american-clothes, Planet Money's T-Shirt Project
2. People's purchasing power has declined
3. Salaula and garment industry problems are both symptoms of poor economic situation
4. Explore niche manufacturing, but industry isn't yet export-ready
5. Salaula is popular because it solves two problemsa. Need for diverse array of clothing
b. Income for unemployed or underemployedII. History of Salaula
A. Encounter with West1. Consumer marketsB. 1900s: colonial taxes in Northern Rhodesia prompt male labor migration
2. Modernity = personal identity space
3. Clothing part of barter system
4. Missionaries: notions of clothing and propriety1. Men develop European dress stylesC. Late colonialism: clothing as most convenient way to display status (class, ethnicity) that couldn't be expressed through other property
2. Women in villages not as Europeanized
D. Hansen: clothing reflects disjuncture between African aspirations and actual possibilities
E. Secondhand trade between Northern Rhodesia (Zambia) and Belgian Congo: 1920s, WWII and after
F. Independence (1964): promote local textile industry, import substitution
G. Second Republic (1972-91): one party socialism, inflation, copper prices start to decline, scarcity of consumer goods
H. Mid-1980s: salaula begins filtering into Zambia, provides way for people to acquire sense of well-being
I. Clothing as part of "social skin" (Terence Turner) mediating between self and society
J. Salaula helps Zambians to imagine a future that postcolonial politics and economics haven't yet delivered
III. Salaula and Class
A. Everyone in Zambia buys salaula: diverse, attractive clothes at reasonable cost
B. Salaula = newness1. From outsideC. Salaula Boutiques: stylishly combined outfits, more expensive
2. Secondhand versus thirdhanda. Come directly from outside
b. Not worn previously by Zambians
c. Bales opened publicly
d. Wrinkles preserved
D. Salaula signals fluidity in Zambian social world, everyone can cut a fine figure
E. Apamwamba, "those on top" (Nyanja)1. Class with effective choice in consumptionF. Consumption as work: match needs with goods
2. Trendsetters, challenge convention
3. Greater proportion of women earning income
4. Buy from tailors, boutiques, suitcase trade from outside, and salaula
5. Salaula as sport, not simply as sign of dispossession1. Cultural competence about styleG. Salaula allows display of uniqueness
2. Social competence about information, sources
3. Economic competence about bargaining, price to satisfy needs with available resources
IV. Gender and Salaula
A. Constructs relations between men and women (social)
B. Symbolically conveys notions of proper masculinity or femininity (cultural)
C. Social: women can now buy clothing directly and get income from salaula trade
D. Symbolism of masculinity1. Straight body line = manlyE. Symbolism of femininity
2. Draw attention to self through being unique as sign of masculine power1. Fine figure: smooth lines, loose, cover private parts (thighs)F. Women using their own money to make salaula purchases that challenge gender expectations, transform gender relations
2. Chitenge (printed cloth) suitsa. Domestically produced in past, now imported from South or Southwest Asia3. Public scrutiny of women's dress choices
b. Traditional, yet modern pan-African nationalism
c. More expensive than salaula
d. Appropriate for older, larger women
e. Worn at kitchen partiesa. Public censure of government ministers who wear short skirts (above the knee), tight clothing
b. Provoke male desire, incite rape
c. Women's clothing choices constrained
d. Yet also self-expression
V. The Meanings of Salaula
A. Hansen's point: significance of salaula does not come from origins (T-Shirt Travels), but from ways it meets Zambians' clothing needs and desires
B. North/South inequity, but also agency
C. Old clothes become new, Zambians become modern (clothed) vs. premodern (rags)
D. Incorporate global into local ideas about status, gender, and individuality
E. Being poor and a consumer are not mutually exclusive (255)
For more information, contact: aleshkow@holycross.edu