I. Pious Consumption (Jones)

A. Mukena terkecil
B. Pious consumption: halal fast food, recordings of sermons, religious ringtones, themed weddings, and Islamic fashion
C. Jones: pious consumption reveals "how the elaboration of minute, daily techniques of ethical living and cultivation in contemporary Indonesia intersect with the promise of religion, placing virtue, and its anxieties, at the junction of religion and commerce" (617)
D. Women's pious dress

1. Not "traditional"
2. Used to enact piety, but raises problems

a. Intimate connection, not opposition, between the material and the religious
b. Ambivalence: is piety just for show?
c. Just fashion
d. Elaborate styles: piety ==> class and status distinction

3. Video on Indonesia as rising center of Islamic Fashion
4. Mita: jilbab as mere trend
5. Aeshya: God likes beauty (619)
6. Youth and piety: anti-materialist critique among college students emerged under Suharto regime
7. Dilemma: are women appearing more pious than they are? Or are they copying a trend? Both views, according to Jones, downplay women's conscious agency
8. Appeal of pious dress

a. Devotion and consumption are not incompatible
b. The thrill of being both modest and beautiful (621)
c. Designers and "'spiritual beauty'" (630) and "'minimalist beauty'" (631)
d. Attempt to achieve global recognition as piously Muslim

E. Pious consumption resolves anxiety yet makes femininity central to anxiety about Islam

 

II. Are Appearances Deceiving?

A. Accusation: wearing Islamic dress = slave to fashion, inauthentic
B. Is commodified fashion antithetical to modesty and non-materialism?
C. Flexible: can dress according to circumstances
D. Consumer choice to be fashionable and pious
E. Anniesa Hasibuan

1. First Indonesian designer to show at New York Fashion Week
2. Fall/Winter 2017/2018 show

F. Adopting Muslim dress is a way of becoming more pious: the agency of hijab is transformative
G. Anniesa Hasibuan received 18-year prison sentence for fraud and money-laundering
H. New York Times: "She appeared in court in an austere black head scarf and baggy white blouse, a contrast from the opulent styles she designed".
I. Jones: Islamic consumption allows its participants to use consumer choice to craft religious subjectivities.