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Lilly Fellows Program 2005 National Conference
Marketing for Mission
Sixth Annual Workshop for Senior Administrators


Workshop Speaker: Dr. Robert A. Sevier

College of the Holy Cross
September 29-September 30, 2005


Dr. Robert A. Sevier is a Senior Vice President at Stamats. With nearly 50 years of experience in the higher education marketplace, Stamats is one of America's most experienced higher education research, planning, marketing communication, and consulting companies.

Each year, Sevier directs more than 100 research studies and helps nearly a dozen colleges with their marketing and strategic plans. He has also written more than 75 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, and College and University Journal and conducted more than 500 seminars, workshops, and presentations for higher education organizations. In addition to his U.S. clients, Sevier also works with clients in the UK, Mexico, Poland, and Trinidad.

In 1998, Sevier authored Integrated Marketing for Colleges, Universities, and Schools. Published by CASE, it was the most comprehensive book on educational marketing available. In 1999, he co-edited another book for CASE, Integrated Marketing Communication. His third book, Strategic Planning in Higher Education: Theory and Practice, also for CASE, was published late Fall 2000. In 2001, Sevier published Thinking Outside the Box: Some (fairly) Radical Thoughts on How Colleges and Universities Should Think, Act, and Communicate in a Very Busy Marketplace, and in 2002 he published Bu ilding a Brand That Matters. Finally, An Integrated Marketing Workbook for Colleges and Universities: A Step-By-Step Planning Guide was published in October 2003. His last three books are available from Strategy Publishing (www.strategypublishing.com).

Prior to Stamats, Sevier worked at the Oregon Health Sciences University in Portland and Denison University in Ohio. Sevier also taught at Mount Vernon Nazarene College and The Ohio State University.

Sevier earned a Ph.D. from Ohio State University in 1986 in Policy Analysis and Higher Education Administration. His dissertation, titled, "Freshmen at Competitive Liberal Arts Colleges: A Survey of Factors Influencing Institutional Choice," involved a nationwide study of how college-bound high school students choose a college. He also holds an M.S. degree in Journalism/Public Relations from the University of Oregon (1979).