Workshop Speaker: Dr. Robert A. Sevier
College of the Holy Cross
September 29-September 30, 2005
Dr. Robert A. Sevier is a Senior Vice
President at Stamats. With nearly 50 years of experience
in the higher education marketplace, Stamats is one of America's most experienced higher education research, planning,
marketing communication, and consulting companies.
Each year, Sevier directs more than 100 research studies
and helps nearly a dozen colleges with their marketing and
strategic plans. He has also written more than 75 articles
for CASE Currents, The Journal of College Admissions,
Trusteeship, Communication World, Admission Strategist, and College and University
Journal and conducted more than 500 seminars, workshops,
and presentations for higher education organizations. In
addition to his U.S. clients, Sevier also works with clients
in the UK, Mexico, Poland, and Trinidad.
In 1998, Sevier authored Integrated Marketing for Colleges,
Universities, and Schools. Published by CASE, it was
the most comprehensive book on educational marketing available.
In 1999, he co-edited another book for CASE, Integrated
Marketing Communication. His third book, Strategic
Planning in Higher Education: Theory and Practice,
also for CASE, was published late Fall 2000. In 2001, Sevier
published Thinking Outside the Box: Some
(fairly) Radical Thoughts on How Colleges and Universities
Should Think, Act, and Communicate in a Very Busy Marketplace,
and in 2002 he published Bu ilding a Brand
That Matters. Finally, An Integrated Marketing
Workbook for Colleges and Universities: A Step-By-Step
Planning Guide was published in October 2003. His
last three books are available from Strategy Publishing
(www.strategypublishing.com).
Prior to Stamats, Sevier worked at the Oregon Health Sciences
University in Portland and Denison University in Ohio. Sevier
also taught at Mount Vernon Nazarene College and The Ohio
State University.
Sevier earned a Ph.D. from Ohio State University in 1986
in Policy Analysis and Higher Education Administration. His
dissertation, titled, "Freshmen at Competitive Liberal
Arts Colleges: A Survey of Factors Influencing Institutional
Choice," involved a nationwide study of how college-bound
high school students choose a college. He also holds an M.S.
degree in Journalism/Public Relations from the University
of Oregon (1979).
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