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Lilly Fellows Program 2005 National Conference
Marketing for Mission
Sixth Annual Workshop for Senior Administrators


Featuring Robert A Sevier, Ph.D.

College of the Holy Cross
September 29-September 30, 2005


Following the success of recent workshops on Hiring for Mission,Developing Faculty for Mission, Developing Boards for Mission, and Developing Leadership for Mission, the sixth annual workshop will address the issue of marketing the distinctive missions of church-related colleges and universities.

Dr. Robert A. Sevier, Senior Vice President at Stamats, will make two presentations,
“Marketing for Mission: A Comprehensive Look at the Role of Marketing at a Church-Related College or University” and “Marketing for Mission: Strategies and Tactics.” With nearly 50 years of experience in the higher education marketplace, Stamats is one of America's most experienced higher education research, planning, marketing communication, and consulting companies. Each year, Sevier directs more than 100 research studies and helps nearly a dozen colleges with their marketing and strategic plans. He has also written more than 75 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, and College and University Journal and conducted more than 500 seminars, workshops, and presentations for higher education organizations. In addition to his U.S. clients, Sevier also works with clients in the UK, Mexico, Poland, and Trinidad.

The Workshop is offered at no cost to senior administrators at Lilly Fellows Program National Network member institutions. Participants will be reimbursed for travel costs along with meals and hotel accommodations.

The Marketing for Mission workshop will begin at noon on Thursday, September 29, and end at 1:00 pm on Friday, September 30. Discussion sessions will follow each of the two presentations. Administrators who participate in this Workshop may also want to attend the Lilly Fellows Program National Conference immediately following the workshop at the College of the Holy Cross on September 30 - October 2. This year’s theme is Keeping the Faith: Four Religious Perspectives on the Creation of Tradition. There is no registration fee or on site cost for the Conference. Conference coordinator is Thomas M. Landy, Associate Director, Center for Religion, Ethics and Culture, College of the Holy Cross.


Registration for this Workshop will be limited to 40 participants. Each Network institution is eligible to submit an application from one senior administrator (president, provost, vice president, academic dean, or equivalent). Participants will be selected on a first-come, first-served registration basis. To apply, administrators must complete the registration form. For more information, please contact:

Thomas M. Landy, Ph.D.
Center for Religion, Ethics and Culture
College of the Holy Cross
508-793-3723 or