Featuring Robert A Sevier,
College of the
September 29-September 30, 2005
Following the success of recent workshops on Hiring
for Mission,Developing Faculty
for Mission, Developing Boards for
Mission, and Developing Leadership for Mission, the
sixth annual workshop will address the issue of marketing
the distinctive missions of church-related colleges and
Dr. Robert A. Sevier, Senior Vice President at Stamats,
will make two presentations,
“Marketing for Mission:
A Comprehensive Look at the Role of Marketing at a Church-Related
College or University” and “Marketing for Mission:
Strategies and Tactics.” With nearly 50 years of experience
in the higher education marketplace, Stamats is one of America's most experienced higher education research, planning,
marketing communication, and consulting companies. Each year,
Sevier directs more than 100 research studies and helps nearly
a dozen colleges with their marketing and strategic plans.
He has also written more than 75 articles for CASE Currents,
The Journal of College Admissions, Trusteeship, Communication
World, Admission Strategist, and College and University
Journal and conducted more than 500 seminars, workshops,
and presentations for higher education organizations. In
addition to his U.S. clients, Sevier also works with clients
in the UK, Mexico, Poland, and Trinidad.
The Workshop is offered at no cost to senior administrators
at Lilly Fellows Program National Network member institutions.
Participants will be reimbursed for travel costs along
with meals and hotel accommodations.
The Marketing for Mission workshop
will begin at noon on Thursday, September 29, and end at
1:00 pm on Friday, September 30. Discussion sessions will
follow each of the two presentations. Administrators who
participate in this Workshop may also want to attend the
Lilly Fellows Program National Conference immediately following
the workshop at the College of the Holy Cross on September
30 - October 2. This year’s theme is Keeping the
Faith: Four Religious Perspectives on the Creation of Tradition. There
is no registration fee or on site cost for the Conference.
Conference coordinator is Thomas M. Landy, Associate Director,
Center for Religion, Ethics and Culture, College of the Holy
Registration for this Workshop will be limited
to 40 participants.
Each Network institution is eligible to submit an application
from one senior administrator (president, provost, vice president,
academic dean, or equivalent). Participants will be selected
on a first-come, first-served registration basis. To apply,
administrators must complete the registration
form. For more
information, please contact:
Thomas M. Landy, Ph.D.
Religion, Ethics and Culture
the Holy Cross
508-793-3723 or LFP2005@holycross.edu